American Family Assets, LLC (“us”, “we”, or “our”) operates the https://www.americanfamilyassets.com/ website and the https://www.americanfamilyassets.com/ mobile application (hereinafter referred to as the “Service”).

This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

Definitions

Service

Service means the https://www.americanfamilyassets.com/ website and the https://www.americanfamilyassets.com/ mobile application operated American Family Assets, LLC
Personal Data

Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
Usage Data

Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Cookies

Cookies are small files stored on your device (computer or mobile device).
Data Controller

Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed.

For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.
Data Processors (or Service Providers)

Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller.

We may use the services of various Service Providers in order to process your data more effectively.
Data Subject (or User)

Data Subject is any living individual who is using our Service and is the subject of Personal Data.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

Email address
First name and last name
Phone number
Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or the instructions provided in any email we send.

Do Not Call (DNC) Compliance Policy

Effective Date: 04/05/2025

Last Reviewed: 10/02/2025

A: Introduction and Purpose

American Family Assets, LLC ("the Company") is committed to full compliance with all applicable federal and state laws and regulations governing telemarketing and telephone solicitations, including but not limited to the Telephone Consumer Protection Act (TCPA), the Telemarketing Sales Rule (TSR), and state specific Do Not Call (DNC) laws.

The purpose of this Do Not Call (DNC) Compliance Policy ("Policy") is to establish the standards and procedures that ensure the Company and its representatives conduct all telemarketing activities in a manner that respects consumer privacy preferences and adheres strictly to legal requirements.

This Policy applies to all employees, independent contractors, agents, vendors, and any third parties conducting telemarketing activities on behalf of American Family Assets (collectively referred to as "Company Representatives").

B. Policy Statements

Honoring the National DNC Registry: The Company will subscribe to and access the National Do Not Call Registry as required by law. Company Representatives shall not initiate any telephone solicitation to any telephone number listed on the National DNC Registry unless a valid exemption under federal or state law applies, such as an Established Business Relationship (EBR) or Prior Express Written Consent (PEWC) and provided the consumer has not made an entity-specific DNC request to the Company. Calling lists will be scrubbed against the National DNC Registry at least every 31 days.
Maintaining an Internal DNC List: The Company shall maintain and enforce an internal, entity-specific DNC list ("Internal DNC List") containing the telephone numbers of consumers who have requested not to receive future telephone solicitations from or on behalf of [Company Name]
o Consumers may request placement on the Internal DNC List by.
All such requests will be processed promptly, and the telephone number will be added to the Internal DNC List within a reasonable time, not to exceed [e.g., 10 business days, but no more than 30 days] from the date of the request.
○ Telephone numbers placed on the Internal DNC List shall be maintained for at least five (5) years from the date of the request, or longer if required by applicable law, unless the consumer makes a subsequent affirmative request to be removed from the list.
○ No telephone solicitations shall be made to any number on the Company's Internal DNC List.
Obtaining Valid Consent: The Company will obtain the appropriate level of consumer consent before initiating telemarketing communications, as required by the TCPA, TSR, and applicable state laws.
○ Prior Express Written Consent (PEWC) will be obtained for all telemarketing calls made using an Automatic Telephone Dialing System (ATDS) or an artificial or prerecorded voice to any wireless telephone number, and for all telemarketing calls using an artificial or prerecorded voice to residential landlines.
○ PEWC documentation will clearly and conspicuously disclose that the consumer authorizes [Company Name] to place telemarketing calls/texts to the number provided using automated technology, that consent is not a condition of purchase, and will identify [Company Name] as the sole party for whom consent is granted, in line with one-to-one consent principles where applicable.
○ Records of all consents will be maintained in accordance with Section B.8 of this Policy.
Calling Time Restrictions: No Company Representative shall initiate any telephone solicitation to a residential telephone subscriber before 8:00 a.m. or after 9:00 p.m. (local time at the called party's location), unless the called party has provided prior express consent for calls outside these hours, or stricter state-specific calling time restrictions apply, in which case the stricter restrictions will be followed.
Caller Identification: The Company will ensure that all outbound telephone solicitations transmit accurate Caller ID information, displaying [Company Name]'s name (or the name of the entity on whose behalf the call is made) and a telephone number at which [Company Name] (or the entity) can be reached. Blocking or otherwise preventing the transmission of Caller ID information is prohibited.
Prerecorded Messages: Any telemarketing calls using artificial or prerecorded voice messages shall, at a minimum:
○ At the beginning of the message, clearly state the identity of the business, individual, or other entity responsible for initiating the call.
○ During or after the message, state the telephone number of such business, individual, or other entity.
○ Provide an automated, interactive voice- and/or key-activated opt-out mechanism for the called person to make an entity-specific DNC request during the message.
Call Abandonment: The Company will implement measures to ensure that the call abandonment rate for telemarketing campaigns does not exceed three percent (3%) of all calls answered by a live person, measured over any 30-day period (or per campaign, if shorter). If a call is abandoned, a prerecorded identification message must be delivered within two seconds.
Record-Keeping: The Company will maintain records demonstrating compliance with this Policy and applicable DNC laws, including but not limited to: copies of this Policy, records of National DNC Registry access and scrubbing, the Internal DNC List, PEWC documentation, telemarketing scripts, call detail records, employee training records, and other records as required by the TSR and TCPA, for a minimum of two (2) years, or longer if specified (e.g., five years for internal DNC requests).
Employee Training: All Company Representatives involved in telemarketing activities, or the supervision thereof, will receive training on this Policy and all applicable DNC laws and regulations upon hiring and on a periodic basis thereafter (at least annually) or as needed when significant regulatory changes occur.
Use of Third-Party Telemarketers: If the Company engages third-party telemarketers, it will:
○ Provide such third parties with a copy of this Policy.
○ Require contractual commitments from such third parties to comply with this Policy and all applicable DNC laws.
○ Implement reasonable measures to monitor third-party compliance.
Policy Updates and Review: This Policy will be reviewed at least annually by the DNC Compliance Officer (or designee) and updated as necessary to reflect changes in laws, regulations, or Company operations.
C. Responsibilities
● DNC Compliance Officer: is designated as the DNC Compliance Officer and is responsible for overseeing the implementation and enforcement of this Policy, managing DNC lists, coordinating training, and serving as the primary contact for DNC-related matters.
● Management: Company management is responsible for ensuring that adequate resources are allocated for DNC compliance, that Company Representatives are trained, and that this Policy is enforced.
● Company Representatives: All Company Representatives are responsible for understanding and strictly adhering to this Policy and all associated procedures.
D. Consequences of Non-Compliance

Violations of this Policy by any Company Representative may result in disciplinary action, up to and including termination of employment or contract, in addition to any legal penalties that may be imposed on the Company or the individual.

E. Contact Information for DNC Inquiries

For any questions regarding this Policy, or to make a request to be placed on American Family Assets Internal DNC List, please contact:

[DNC Compliance Officer.

Blaine Dyson

National DNC Organization ID: 10321986-45099

blaine@americanfamilyassets.com

952.465.8561

Usage Data

We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device (“Usage Data”).

This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access the Service with a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyse our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

Session Cookies. We use Session Cookies to operate our Service.
Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
Security Cookies. We use Security Cookies for security purposes.
Advertising Cookies. Advertising Cookies are used to serve you with advertisements that may be relevant to you and your interests.

Use of Data

American Family Assets, LLC uses the collected data for various purposes:

To provide and maintain our Service
To notify you about changes to our Service
To allow you to participate in interactive features of our Service when you choose to do so
To provide customer support
To gather analysis or valuable information so that we can improve our Service
To monitor the usage of our Service
To detect, prevent and address technical issues
To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

Legal Basis for Processing Personal Data under the General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), American Family Assets, LLC legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

AmericanFamily Assets, LLC may process your Personal Data because:

We need to perform a contract with you
You have given us permission to do so
The processing is in our legitimate interests and it is not overridden by your rights
To comply with the law

Retention of Data

American Family Assets, LLC will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

American Family Assets, LLC will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.

Transfer of Data

Your information, including Personal Data, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

American Family Assets, LLC will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Disclosure for Law Enforcement

Under certain circumstances, American Family Assets, LLC may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements

American Family Assets, LLC may disclose your Personal Data in the good faith belief that such action is necessary to:

To comply with a legal obligation
To protect and defend the rights or property of American Family Assets, LLC
To prevent or investigate possible wrongdoing in connection with the Service
To protect the personal safety of users of the Service or the public
To protect against legal liability

Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Our Policy on “Do Not Track” Signals under the California Online Protection Act (CalOPPA)

We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Your Data Protection Rights under the General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. American Family Assets, LLC aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.

If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
The right to object. You have the right to object to our processing of your Personal Data.
The right of restriction. You have the right to request that we restrict the processing of your personal information.
The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
The right to withdraw consent. You also have the right to withdraw your consent at any time where American Family Assets, LLC relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related services or assist us in analysing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyse the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

Advertising

We may use third-party Service Providers to show advertisements to you to help support and maintain our Service.

Google AdSense & DoubleClick Cookie

Google, as a third party vendor, uses cookies to serve ads on our Service. Google’s use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Service or other websites on the Internet.

You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page: http://www.google.com/ads/preferences/
AdMob by Google

AdMob by Google is provided by Google Inc.
You can opt-out from the AdMob by Google service by following the instructions described by Google: https://support.google.com/ads/answer/2662922?hl=en
For more information on how Google uses the collected information, please visit the “How Google uses data when you use our partners’ sites or app” page: https://policies.google.com/technologies/partner-sites or visit the Privacy Policy of Google: https://policies.google.com/privacy

Behavioral Remarketing

American Family Assets, LLC uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimise and serve ads based on your past visits to our Service.

Google Ads (AdWords)

Google Ads (AdWords) remarketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: blaine@americanfamilyassets.com